The relationship between Armenians and Iranians is well-known. Cultural interaction and exchange between neighboring nations play a crucial role in a centuries-old dialogue. While it may seem that this connection has fully revealed itself, there is still much we do not know about one another. Each country had its own distinct path, with experiences that sometimes mirror each other and, at other times, diverge completely.

The proposal by the “Momayez” Foundation offers a wonderful opportunity to explore the past and present of Armenian graphic design and to showcase what has remained unseen outside Armenia for years.

Although graphic design during the Soviet era was not shaped by Western perspectives, the visual heritage that has been preserved holds a significant place in modern graphic design of Armenia. The propaganda-driven approach of that period challenged artists to protect their national identity. Designers like Tiraturyan, Mnatsakanyan, and Afrikyan worked to preserve Armenian script through unique lettering, while more rebellious figures like Nigaryan broke free from propaganda constraints, bringing an international flair to poster design.

The economic crisis following independence nearly halted the development of design in Armenia, but in the 2000s, modern graphic design found renewed momentum. Today’s generation faces the challenge of contributing to the global design landscape with their own distinct style. Some young artists strive to make Armenian poster design more globally relevant, while others work to adapt Armenian letters to modern technology, creating new fonts grounded in the rich traditions of Armenian calligraphy and typface design.

This small exhibition presents a portion of Armenia’s vast design heritage along with works by contemporary designers, offering insights into the journey and the enduring influence visible in today’s Armenian graphic design.

Edik Boghosian