Sometimes, when talking with my designer friends abroad, we discuss how difficult it has become to reach an agreement with theatres on poster design. The reasons vary—from limited budgets to the diminishing importance given to posters, and from commercial considerations to differences in professional approach. We also talk about the dilemmas we face around AI—both for and against it. One thing is clear: the same challenges exist.

The THEATRICAL POSTERS – ARMENIA International Biennale is not only about theatre. It is about different forms of performing arts, collaboration, the importance of professional design, and a community that is often undervalued.

We have chosen a niche field, making our work more challenging, but we find reassurance in knowing that by encouraging designers, we also recognise clients who still value a good poster. In this way, we contribute to keeping this tradition alive.

I am grateful to our supporters, participants, team, and distinguished international jury. Your support and valuable time are the driving force behind the Biennale.

Edik Boghosian
Founder-Director of TPAM